BIMobject
Using BIM to Create a Safer, Eco-friendly World

While BIM is a relatively new addition to the construction industry, its evolution dates back several decades. Stemming from an era where engineers used sketchpads to design buildings, BIM has dethroned even 3D designing software with its arsenal of functionalities that can analyse all structural, architectural and MEP components in a construction project. The BIM process allows operators to utilise a single model to design, construct and operate a building, solving communication issues virtually in the design phase—a much more efficient and cost-effective alternative to the construction documentation phase. Additionally, it offers a massive library of construction-related data such that architects and engineers can build directly in the program. However, prospective architects often encounter hurdles when trying to find a product design that suits their requirements. Likewise, manufacturers of building products have a hard time reaching out successfully to engineers and designers on the lookout for smarter and greener product designs. The foundations of BIMobject have been established at this crossroads where designers and manufacturers meet to trade ideas. A platform that serves as a global marketplace for forward-thinking engineers, architects, and manufacturers of new-age materials to meet, BIMobject facilitates innovators to fabricate the next generation of building products.

Founded in 2011 with the sole purpose of helping the construction industry improve efficiencies, BIMobject is a valuable digital platform in this era that marks the most significant urbanisation in history. With over 74 million registered products, the team at BIMobject collects and hosts material and product data in the form of BIM files, which designers can then leverage to expedite and streamline their construction processes. “Since our industry creates four times the carbon footprint as that of the aviation sector, BIMobject helps provide the tools for engineers and architects to create greener and more sustainable buildings,” says Carl Silbersky, CEO of BIMobject. The platform helps designers find materials and products, and the use of BIM files facilitates streamlining and optimizing work flows for owners and service providers in how buildings and infrastructure are designed and built.This can, for example, lead to fewer errors in a project, predictability in cost and budgeting, as well as improved scheduling for the project.

All of this contributes significantly to reducing global CO2 levels, as well as improving the results for the companies involved in the project.

Additionally, the company helps manufacturers of BIM products to spread their reach and improve their influence over architects and engineers worldwide. “We offer a marketplace where over 2.1 million architects and engineers interact with over 2000 manufacturing companies offering various products for BIM systems,” adds Silbersky. Traditionally, manufacturers would have to advertise their solutions either via paper or through exhibitions and trade shows. With the COVID-19 crisis showing leaders that they need to adopt more digitalised client outreach methods, BIMobject helps manufacturers adapt to a new digital landscape and connect with architects and create business opportunities. Similar to how consumers use online shopping platforms to research about products, designers and engineers can peruse the multitude of BIM files and objects within the platform until they find those that meet their needs. BIMobject offers intuitive analytics tools that help manufacturers better understand their target markets and, in turn, improve the performance of their products. The platform includes tools that can be used to get insights to who have been downloading the BIM files. This proposition lets suppliers observe how their products are being used in real-time. Moreover, BIMobject also offers tools to showcase products to the target group, be it new products, products with a high demand, or products that a manufacturer wants to test the interest for on the platform. The platform provides the manufacturers with the ability to publish their producs in the BIM file format, but it also offers the possibility to promote the products and to analyze the engagement with these products.

With over 160 employees, half of which are dedicated to researching and developing the platform, BIMobject has embarked on a mission to build a place where all the people and products in the construction industry can come together and work to create a better future. “We work towards educating the world on all aspects of BIM,” says Silbersky. “It took us six years to get a million users, but only six more months to touch two million,” he adds. At such an exponential growth rate, BIMobject stands tall as a reliable marketing partner for BIM product manufacturers worldwide who seek to renovate the construction space.